Danielle Thai is an official CAPA blogger for spring 2017, sharing her story in weekly posts on CAPA World. A resource economics major at the University of Massachusetts Amherst, she is studying abroad in Shanghai this semester.
In this week's post, Danielle attends Spring Fashion Week 2017 in Shanghai and shows us behind the scenes.
Milan. Paris. New York. London.
What do they all have in common? These are the four fashion capitals of the world. Throughout the year major Fashion Weeks are held in these cities.
Being a fashionista [a person who is obsessed with fashion, clothes, and brands] I knew that there would be a Fashion Week held in Shanghai during my stay. Getting tickets to these types of events all depends on connections. I did not know a single person in Shanghai let alone someone in the fashion industry so I put the thought of going in the back of my mind.
My friend Kylee and me bonded over our love for fashion. One day she informed me that she had a connection that could potentially get us tickets to Fashion Week. To say that I was over the moon does not begin to explain how excited I got- I went from only knowing about it to possibly being able to attend. To be a guest at Fashion Week would be a dream come true. Even though it would not be at one of the top fashion capitals, I will take what I can get.
Designers do not have to be well known for their designs to be appealing. When their designs start catching peoples’ eyes everything will follow. This includes the recognition, the fame, and the increase in sales and prices. Getting to witness an amateur designers line in person and later seeing them become a well-known brand is amazing and inpiring– like in any line of work.
After a few weeks we heard back from Kylee’s contact informing us that she could get us tickets. When I heard the news, I was jumping up and down screaming. I was beyond thrilled. When I eventually settled down, we realized that we had nothing to wear. Now commence panic mode!
Yes ,we are into fashion, but we've never had to dress for this type of event before. My mind was spinning with outfit ideas. Although at the same time I did not know what look was acceptable at the show and I did not want to be criticized on what I was wearing. We looked through various social media sites and collections to get inspiration for our outfits. Then we hit the stores and shopped. After hours of searching, matching, and trying-on clothes: we found our outfits.
Every time I would talk about going to Fashion Week, my heart would start racing and I wouldn't be able to stop talking about it. Everyone could notice how badly and excited I was to go.
The first day of Fashion Week had finally arrived. After waking up early to get ready, Kylee and I took a taxi to our destination. We got to the area but didn't know which way the building was. I asked a security guard for directions, and when he realized that I did not understand what he was saying, he started walking with us. The building ended up being less than 500 feet away! All we had to do was walk straight down a walkway the entire time… To say that I am directionally challenged is an understatement and the fact that the security knew right off the bat is proof.
We entered the showroom and there we beheld the brand new collections. We got to see and touch pieces that were on the catwalk just days before. I was in awe! It was such an amazing experience to be able to see one-of-a-kind-pieces that have not been duplicated. My friend and I were in heaven seeing the new designs.
Never would I have thought that I would get to experience Fashion Week – especially abroad. It will defiantly be an event I will never forget. Hopefully one day I will get to attend Fashion Week in Milan, Paris, New York, or London.
Until next time,
Danielle's journey continues every Tuesday so stay tuned!