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My Experience at the London Fashion Week Festival 2018

Apr 25, 2018 10:30:00 AM / by Kelly Allen

Kelly Allen_London

Kelly is an official CAPA blogger for spring 2018, sharing her story in weekly posts on CAPA World. A Journalism major at University of Minnesota-Twin Cities, she is studying abroad in London this semester.

In this week's post, Kelly recaps her experience at the London Fashion Week Festival in February, her fashion and accessories haul, and what the entire event entailed.

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As I was greeted with a free copy of the big fashion issue of Elle magazine at the entrance of London Fashion Week Festival, I knew I had just experienced what I imagine my own personal entrance to heaven would involve. When asked if I wanted a magazine by a girl wearing an Elle T-shirt, I did a mini jump of joy and yelped "OMG, yes." These are the thrills of magazine journalism lovers.

CAPAStudyAbroad_London_Spring2018_From Kelly Allen - London Fashion Week Festival 2018_1A snap to remember from the London Fashion Week Festival.

Starting the shopping experience off right, I made my way in. My wallet had no idea what it was in for. My friend and I did a walk around before purchasing anything so as to not end up spending all of our money right away. With 150 British and international brands to explore, we had a lot to chose from and a lot to narrow down.

CAPAStudyAbroad_London_Spring2018_From Kelly Allen - Silver Crescent Necklace from Muru
My silver crescent necklace from Muru.

I ended up purchasing a silver crescent necklace from Muru at 50 pounds (15 percent off!). I’ve been looking to get my hands on one of these trending pieces for a long time, but I have never found one I liked in person. And I never got around to purchasing one off of Etsy. 

CAPAStudyAbroad_London_Spring2018_From Kelly Allen - Pants from House of SunnyBreaking out of my comfort zone to add this aesthetic to my wardrobe.

I also left with a pair of red and black vertical striped, flowy pants from House of Sunny. I got them at about 50 pounds, too. The colors screamed my aesthetic, but the pants themselves aren’t a style I wear often. So, I thought this was a good opportunity to break out of my comfort zone and add a little something unique to my wardrobe. Every wardrobe deserves a cute yet comfortable pair of flowy pants.

CAPAStudyAbroad_London_Spring2018_From Kelly Allen - London Fashion Week Festival 2018_3From clothes to shoes, the London Fashion Week Festival had it all.

The ready-to-wear clothing, accessories and footwear weren’t the only offerings at the event. An area at the end of the clothing section was filled with food options, a champagne bar, a Sassy cider corner (so good!), and other drinks. The food options came complete with a rolled ice cream stand placed among some of the brands in the venue.

CAPAStudyAbroad_London_Spring2018_From Kelly Allen - London Fashion Week Festival 2018_2The Polaroid Instax wall for photo ops.

To top off the shopping and eating experience, a polaroid photo op was provided—a genius addition if you ask me. There was an Instax wall that had trippy lights shining on it. Staff stood by, ready to take anyone’s picture with a polaroid camera by that wall. Once the shot was taken, they threw a hole punch in it, and placed it on a lanyard for a nice keepsake…or fashion statement if you enjoy walking around with a picture of yourself around your neck.

CAPAStudyAbroad_London_Spring2018_From Kelly Allen - London Fashion Week Festival 2018_5
There were 150 British and international brands to explore
at the London Fashion Week Festival. 

Although I didn’t ball out on a more premium ticket to see catwalks or listen to any speakers (had to save the money to spend it on clothes, whoops), it was a solid day of shopping and checking out labels new to me.

Thanks Kelly!

Kelly's journey continues every Wednesday so stay tuned.

Learn More about the CAPA London Program

Topics: London, England, Why Study Abroad