Trisha is an official CAPA blogger for summer 2018, sharing her story in weekly posts on CAPA World. An International Business major at Champlain College, she is studying abroad in Shanghai this semester.
In this week's post, Trisha writes about the consumer culture in China and explores the mall and fake markets where she also experiences the bargaining culture in Shanghai.
Something intriguing I’ve been observing since our arrival in Shanghai has been the wide spectrum of consumer culture in China. Upon my arrival, I was well aware of the traditional politics of the country’s communist state, but I had never seen it in practice. I was anticipating having to adjust to a strong contrast from the capitalist market I’d grown up with. However, this turned out to not exactly be the case.
One visit to any mall here and you can see not only how many western brands have been integrated into the Chinese economy, but also just how heavily western marketing and capitalist ideals have begun to ingrain themselves within the Chinese culture. Walking through retail stores at the mall you’ll definitely find that familiar sense of attentiveness to the consumer, clean-cut displays, ostentatious sales discounts, and an assertive yet restrained desire for your business.Continue Reading